Nice! From Knossi to international athletes and musicians – Gabriel Abera excites stars and influencers alike
The streetwear scene is booming, and new brands are constantly emerging, capturing attention with innovative designs and messages. Two years ago, Gabriel Abera entered the scene as a newcomer streetwear label.
Why Gabriel Abera Can Succeed
The garments are sustainably produced under fair conditions in Europe. Each collection carries its own unique message. Slogans like "Walk Your Own Path,"Born to Win," and the current collection's "Be Nice" are meant to encourage wearers to follow their own path, believe in themselves, and be kind to others. Gabriel Abera perfectly captures the spirit of the times, as young people today are increasingly dreaming of self-realization and distancing themselves from discrimination or bullying, especially on social media.
Originally launched as an online shop, Gabriel Abera took the next step this summer and is now also available offline in Mannheim. At the store Monox, alongside unique sneakers, you can find the latest collection from Gabriel Abera. This move has made the brand accessible to a wider audience and increased its visibility.
Speaking of visibility!
Gabriel Abera has managed to gain some new brand ambassadors this year. German mega-influencer Knossi, known for his authentic personality, proudly wears his favorite pieces, and recently, football star Pascal Groß (Premier League - Brighton) celebrated his entry into the German national football team in an all-over Gabriel Abera look.
